OptiMaaS at All-Energy 2019 Conference in Glasgow, UK

Our research project OptiMaaS has been presented by Flora Strohmeier (Upstream) at the panel Smart Urban Mobility Solutions (SUMS) at the All-Energy conference in Glasgow, UK.

The session was organized on the 16th of May, titled “ULEV uptake – buses, cars and fleets + MaaS” and included the presentation slots as well as a Q&A with the audience, moderated by Joanna Coleman from Shell UK.

More about the sessions: https://www.all-energy.co.uk/en/Conference/2019-conference-programme/?rpp=12&d=102505|152_488817#

In the presentation, the project motivation, challenges and methodology were explained, as well as outcomes from WP2 and next steps regarding the development of an IT solution, the OnDemand service.




Press Release

Reshaping mobility in the urban periphery

You are losing track of different new mobility services and offers like freefloating or station-based carsharing, on-demand services, ride sharing, e-bike- or scooter sharing and combined offers besides public transport options? Just download an app, register, choose your mobility preferences, indicate your route and off you go with one single account. In brief that is the idea of “MaaS”.

The concept of “MaaS – Mobility as a Service” is based on a digital platform that enables to combine and utilize the services of the different public and private transport providers via one single account. Sounds simple? Ideally it keeps what it promises. Yet behind the user interface it requires the management of a huge complexity:

Who is delivering the transport services? Do the interests of transport operators match with the interests of city policies concerning mobility and urban development? Are there any operators at all available, especially in the urban periphery? What are the business models for the MaaS providers and the single transport operators? Does the provided service match user demands? And will the concept of MaaS lead to a more convenient and environmentally friendly mobility at the end?

The European research project “OptiMaaS – Optimized Mobility as a Service: Holistic mobility solutions for the urban periphery” addresses these questions amongst others. The project aims at reducing congestion through better multimodal, environmentally friendly mobility services in the urban periphery and improving the social acceptance of Mobility as a Service (MaaS) offers. The project members will develop new methods and processes addressing the needs of public and private mobility actors to provide optimized MaaS offers in the urban periphery. Therefore Mobility-Labs (physical and/or virtual) in Vienna, Oslo and Brussels will be set up to evaluate the impacts of different strategies on city planning policies, new business models, cooperations of public and private mobility actors as well as the user acceptance of individualized MaaS offers.

For this cooperation, public and private transport operators, urban planners, IT platform providers and research institutions from Austria, Belgium and Norway have joined their efforts: tbw research GesmbH, Institute of Transport Economics TØI, AIT Austrian Institute of Technology, UIV Urban Innovation Vienna, MO.Point Mobilitätsservices, Upstream – next level mobility GmbH, Wiener Linien, Brussels Mobility and Ruter AS.


Project Background Infomation


Project coordinator and main contact

tbw research GesmbH

Project management: Thomas Kantor, Angela Muth


Schönbrunnerstraße 297, 1120 Vienna, Austria






OptiMaas Kick Off

Our project Kick Off meetings were held on 17th, 18th and 19th of September, 2018.

During the three days of activities, the General Assembly was held with members of all project partners, five workshop sessions to discuss and determine the guidelines of Work Package 2 – “Identifying specific requirements and solution paths” were completed and two site visits were conducted; to “Mobility Point”, operated by MO.POint  and to the “Smarter Together” project  facilities .In this intense beginning the consortium was able to discuss in depth the paths that will be taken for the further development of OptiMaaS. During the three days  understandment about the challenges that OptiMaaS will deal with were enhanced, further perspectives on OptiMaaS concept idea were gained and the next project steps were outlined.